Entry requirements: The equivalent of English B and 60 credits in Social Sciences or Humanities
Selection: On the basis of previous university credits. Max. 165 credits may be taken into account.
- Closed... SS17 week 03-07, fulltime100%, day. Application code: SH-44001
Event and Project Management
Course 7,5 credits
The core of the course is an introduction to the phenomenon of events - an increasingly important aspect of the experience economy, where neither services nor goods may seemingly, to any larger extent, be presented and sold without an experiential dimension. Events are also becoming increasingly important as communication tools for targeting different market segments. Events, like any project, are of a temporary, time-limited nature. Events can be described and managed in more or less generic development phases, often starting with idea generation, research and a feasibility study, continuing with design, conceptualisation, development, planning, production, and finishing with delegation, follow-up and evaluation. The management challenges are numerous. The overall course objective is that students learn to understand, select and apply a set of established theories, methods, models, tools and good practices, in order to complete event management projects, tasks and challenges in appropriate ways.
Throughout this course, the knowledge field of project management is connected with the methods, processes and tools of event management. The theoretical parts of the course are illustrated with practical examples and cases. Furthermore, the students plan a real or fictive event project by themselves and/or study and analyse a real event project.
The below information comes from the syllabus and is valid from: spring semester 2013
Lectures, seminars, project meetings and workshops
After completing the course, students can
• discuss and understand the phases of event management in a tourism context such as idea generation and research, design, conceptualisation, development, planning, production, management, coordination, handing over, follow up and evaluation.
• discuss and understand the elements of the event phases such as management, people, administration, fincance, marketing, sales, sustainability, security, risk and quality.
• discuss and understand project management, its elements, its phases, and its applications to events and event management.
• define, identify, formulate, analyse, discuss and report problems, challenges, opportunities and solution possibilities facing event companies.
• select and apply some possible tools and methods for event and project management.
• question and discuss event and project management when it comes to value creating effects and consequences of event and project management from different perspectives.
Project work, project report and compulsory participation in seminars.
Grading criteria will be distributed at course/module start.
The above information and syllabus are based on the most recently validated decision. Any previous versions are available here.
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