Event and Project Management

Course 7,5 credits

The core of the course is an introduction to the phenomenon of events - an increasingly important aspect of the experience economy, where neither services nor goods may seemingly, to any larger extent, be presented and sold without an experiential dimension. Events are also becoming increasingly important as communication tools for targeting different market segments. Events, like any project, are of a temporary, time-limited nature. Events can be described and managed in more or less generic development phases, often starting with idea generation, research and a feasibility study, continuing with design, conceptualisation, development, planning, production, and finishing with delegation, follow-up and evaluation. The management challenges are numerous. The overall course objective is that students learn to understand, select and apply a set of established theories, methods, models, tools and good practices, in order to complete event management projects, tasks and challenges in appropriate ways.

Throughout this course, the knowledge field of project management is connected with the methods, processes and tools of event management. The theoretical parts of the course are illustrated with practical examples and cases. Furthermore, the students plan a real or fictive event project by themselves and/or study and analyse a real event project.

The information below comes from the syllabus and is valid from: spring semester 2018

Course design

Lectures, seminars, project meetings.

Learning outcomes

On completing the course, the student can:

• describe and discuss various stages of event management, such as idea generation, design, product development, planning, coordination, production, delivery, follow-up and evaluation.
• analyse and describe elements of an event such as management, people, administration, product, financing, marketing, sales, sustainability, risk and quality.
• describe and discuss the role and tasks of project management during an event.
• identify and analyse the challenges and opportunities faced by event companies and suggest problem solving solutions.
• select and apply appropriate analytical tools and planning methods for event and project management.
• investigate and establish an event plan based on a sustainable social perspective.
• critically review and discuss event and project management’s value-creating effects for the event company and consequences for the event’s surroundings.

Examination

• written group report on project work
• participation in seminars
• oral presentation and defence of project work
• review of another group's project work

At most one (1) missing seminar occasion may, in consultation with the course coordinator, be compensated for via an individual written assignment.

Grading criteria will be distributed at course/module start.

Syllabus valid from spring semester 2018

The above information and syllabus are based on the most recently validated decision. Any previous versions are available here.