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Entry requirements: The equivalent of English B and 60 credits in Social Sciences or Humanities

Selection: On the basis of previous university credits. Max. 165 credits may be taken into account.

  • 15/09/2017 SS18 week 03-07, fulltime100%, day. Application code: SH-44144

Event and Project Management

Course 7,5 credits

The core of the course is an introduction to the phenomenon of events - an increasingly important aspect of the experience economy, where neither services nor goods may seemingly, to any larger extent, be presented and sold without an experiential dimension. Events are also becoming increasingly important as communication tools for targeting different market segments. Events, like any project, are of a temporary, time-limited nature. Events can be described and managed in more or less generic development phases, often starting with idea generation, research and a feasibility study, continuing with design, conceptualisation, development, planning, production, and finishing with delegation, follow-up and evaluation. The management challenges are numerous. The overall course objective is that students learn to understand, select and apply a set of established theories, methods, models, tools and good practices, in order to complete event management projects, tasks and challenges in appropriate ways.

Throughout this course, the knowledge field of project management is connected with the methods, processes and tools of event management. The theoretical parts of the course are illustrated with practical examples and cases. Furthermore, the students plan a real or fictive event project by themselves and/or study and analyse a real event project.


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