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Anna Nyquist

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Anna Nyquist
Lecturer
Alfred Nobels allé 7
Södertörns Högskola
Flemingsberg
Phone: +46 8 608 4875
Fax: +46 8 608 4200
ME 413 Moas Båge

PhD project: Green branding interaction: Eco communication on the Swedish textile service market

I studied business administration, economics, German and ethnology at Södertörn University and also German and Marketing at the University of Konstanz. After my master thesis, I worked for some years with marketing and sales on the B2B market, both as an employee and self-employed. I am currently working with my PhD project which includes a longitudinal study where market actor's green brand activities during the last 20 years on the Swedish textile service market are studied. The study will also include international companies with interests all over Europe, and thereby also in the interesting area of the BalticSea region, which contributes to a certain European perspective on the research questions.

 

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