Anna Nyquist

Lecturer

Lecturer and PhD student in business administration with a focus on green marketing

+46 8 608 48 75 +4686084875

Social Sciences

+46 76 024 87 15 +46760248715

ME517

Research student Anna Nyquist's research focuses on sustainability and green marketing in industrial markets. The title of her doctoral dissertation is "Trust Strategies in Green marketing: Building trust in an industrial market context". In her dissertation, she has followed the greening process of the Swedish textile service industry since the 1990s. As the title suggests, the thesis is about how industrial companies build trust through green marketing.

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