Travel consultant, communications officier, hotel manager, destination developer or event manager? Tourism Studies will give you skills that are in demand on a growing labour market. There is a need for knowledge of urban tourism in both the visitor industry (hotels, travel agencies, event companies, etc.) and in the public sector. Studying Tourism Studies provides expertise in management, destination planning and marketing, concept development for attractions, and skills in communication and service and bookings. Tourism Studies giver you important knowledge for a range of professional roles. During your studies, you will gain insight into both the scope and opportunities of the industry. There are many opportunities available, and positions held by former students include hotel managers, marketers and frontline staff at hotels, travel consultants for travel companies, communications officer at tourist offices, web editors or social media specialists at large tourism companies, as well as destination developers and event managers. The academic study of Tourism Studies also provides sold knowledge in investigation, analysis and writing reports. These are necessary skills for specialist positions and higher positions in the industry. Read about research in this subject
Future trends, management, ICT and products for European city tourism This course comprises four 7.5-credit modules, the first of which examines future trends in global tourism in a co-creative society. You will identify and analyse important aspects of societal tourism, e.g. global and local tourism, the experience economy, new visitor attractions, sustainable social development, and reflect critically on the significance of tourism for building bridges between individuals, groups and countries. The second module critically examines the manager's role in a tourist company from the perspective of sustainability. It has four parts: leadership and human resource management; business and service product development; service processes and hospitality management; and sustainability strategies such as the company’s environmental impact and social responsibility. The third module examines and assesses the use of information and communication technology (ICT) in tourism companies’ business processes, such as the internet, booking systems, e-business, social media and GIS. This module also covers the potential to add value through new IT-based tourist products. The fourth module examines European city tourism, through a critical comparative analysis of the prerequisites for city tourism in different European cities. You will look at how complex city-related tourist products can be developed for foreign and local customer groups and analyse how city tourist destinations can be organised using an integrated tourist, resident and working life perspective. Course design The course comprises lectures, seminars, project work and group work, and is assessed through written examination, take-home examination, group written assignments, project work and active participation in the seminars.
Growing industry and labour market People are travelling more, the number of destinations is increasing and the tourism industry is expanding. Tourism Studies will give you skills that are in demand on a growing labour market. You will gain insight into the role of tourism and travel for the individual, but also for society and societal development. Tourism Studies covers players in the travel industry as well as travellers. You will learn how businesses and organisations in the tourism industry are run through hospitality management, what the visitor industry is like and what funding may be available from the public sector. You will also learn about how visitors, tourists and business travellers experience, work and receive services when they travel. Visitors and tourism have economic, cultural and societal impacts, as well as an obvious environmental impact. The subject links to issues around sustainable societal development, because the visitor and tourism industries can contribute to the development of a better society. This could be done through the creation of attractive conditions in urban and rural areas, a sustainability perspective on tourism’s impact on the climate, or companies working responsibly for individuals and society. At Södertörn University, Tourism Studies focuses on urban tourism, with particular emphasis on areas such as hospitality management, experiential tourism and sustainable destinations. It has close links to the industry through job fairs, placements and guest lectures.