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Explore how digitalization has impacted retailing


Digitalization in Retailing

7.5 credits




This course examines the vast impact digitalization has had on retail. It focuses not on only on the impact but also the interaction between digitalization and retail and touches upon technologies used in retail today and the changes and challenges these new technologies bring forth.

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Skills that are in demand in all sectors Knowledge of Business Studies means you can work as an auditor, with marketing or with financing. You will have developed skills in how businesses can be organised, developed and renewed to survive on a competitive market. Business Studies can be combined with other subjects to broaden your competence. It is possible to work as a business administrator in almost all areas of society. Business Studies is therefore useful in all sectors and industries. After your studies, you can work in business administration for various types of companies and organisations. Business Studies provides skills that are beneficial in leadership positions. You will be able to follow and understand business developments, and be able to understand, explain and act in various organisational contexts. You will also gain innovative perspectives that will be useful in your private and professional life. What are former students doing now? Former students have different roles in multiple areas of business and public administration. Some of them run their own businesses. The ones who work in business administration are often on a career path, working their way up through an organisation. Others work in accounting, finances, budgeting and auditing, or in marketing, sales and purchasing, as well as in projects and review boards. Common workplaces include companies in services, trade and industry, or in banks, insurance companies, public authorities or organisations, or accounting and consulting agencies. Some also work for international companies and organisations. Read about research in this subject
Current research and trends in retailing and digitalization The main focus of the course is on training students’ ability to independently identify current research issues related to retail with a focus on digitalization. To search and collect data, and analyse scientific texts focused on digitalization in retailing. The purpose of the course is to develop students’ ability to grasp and understand interaction between, and impact on, digitalization and retail. Further, to independently formulate research questions about the course topic, with deeper knowledge about methods appropriate when analysing retailing, as well as relevant methods for data collection. A part of the course’s main theme is for students to evaluate, verbally as well as in writing, and to be able to summarize different perspectives on the impact of digitalization on retailing Course design Teaching is in the form of lectures and seminars, and all teaching is in English. The course is assessed through active seminar participation and written assignments.
Understand how organisations are built up, developed and renewed Business Studies is the right subject for you if you want to understand how organisations are built up, developed and renewed. The subject covers four areas: organisation and leadership, marketing, accounting and financing. You will study both private and public organisations. Businesses supply many of the goods and services we consume in our daily lives, so they have a vital role in society. Half of everything produced by Swedish companies is exported abroad, which is important for Sweden’s wealth. In a global economy, Swedish companies face competition from almost the entire world. Business Studies will give you tools to help businesses remain competitive on a global market. Companies are surrounded by a society in constant change. Business Studies covers entrepreneurship and innovation. Resourcefulness is necessary for new companies to be founded and for existing companies to survive. Entrepreneurship and innovation are therefore important areas of Business Studies. You will develop your ability to help companies survive by finding financing and making them profitable.