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Business and marketing in an international environment


International Marketing Strategy

7.5 credits

Autumn / Spring



This course explores the nature of business in an international and global environment. It emphasises marketing management problems, the techniques and strategies needed to apply marketing concepts in the global marketplace, and how a country’s culture and environment can influence a marketing plan.

This course is only open for exchange students.

Want to know why you should study at Södertörn University? Find out here.

Skills that are in demand in all sectors Knowledge of Business Studies means you can work as an auditor, with marketing or with financing. You will have developed skills in how businesses can be organised, developed and renewed to survive on a competitive market. Business Studies can be combined with other subjects to broaden your competence. It is possible to work as a business administrator in almost all areas of society. Business Studies is therefore useful in all sectors and industries. After your studies, you can work in business administration for various types of companies and organisations. Business Studies provides skills that are beneficial in leadership positions. You will be able to follow and understand business developments, and be able to understand, explain and act in various organisational contexts. You will also gain innovative perspectives that will be useful in your private and professional life. What are former students doing now? Former students have different roles in multiple areas of business and public administration. Some of them run their own businesses. The ones who work in business administration are often on a career path, working their way up through an organisation. Others work in accounting, finances, budgeting and auditing, or in marketing, sales and purchasing, as well as in projects and review boards. Common workplaces include companies in services, trade and industry, or in banks, insurance companies, public authorities or organisations, or accounting and consulting agencies. Some also work for international companies and organisations. Read about research in this subject
Regional markets and the principles of international marketing The primary objective of this course is to introduce you to issues in international marketing through the examination of global consumerism, economic and societal development, the spread of multinational corporations, business ethics and current economic and marketing issues. You will learn about the principles of marketing and their impact on the global economic, social/cultural, legal/political and regulatory environment, as well as how to identify regional economic markets and how to qualify and quantify potential opportunities using research, segmentation and targeting techniques. The aim of the course is to provide you with a well-rounded understanding of marketing as it can be applied in an international context, to equip you with the skills and competences required to create, evaluate, execute, monitor and control marketing programmes in countries other than your home country, and to develop your ability to see marketing opportunities and challenges through a global lens. Course design The core topics of the course are covered in lectures and seminars. The lectures are used to cover the basic concepts, frameworks and ideas of the course, while the seminars provide you with the opportunity to apply the course concepts to real world situations, mostly through case studies. Attendance at seminars and case presentations is compulsory. The course is examined through a written group project report and its oral presentation, and a written examination.
Understand how organisations are built up, developed and renewed Business Studies is the right subject for you if you want to understand how organisations are built up, developed and renewed. The subject covers four areas: organisation and leadership, marketing, accounting and financing. You will study both private and public organisations. Businesses supply many of the goods and services we consume in our daily lives, so they have a vital role in society. Half of everything produced by Swedish companies is exported abroad, which is important for Sweden’s wealth. In a global economy, Swedish companies face competition from almost the entire world. Business Studies will give you tools to help businesses remain competitive on a global market. Companies are surrounded by a society in constant change. Business Studies covers entrepreneurship and innovation. Resourcefulness is necessary for new companies to be founded and for existing companies to survive. Entrepreneurship and innovation are therefore important areas of Business Studies. You will develop your ability to help companies survive by finding financing and making them profitable.