The Master's programme has a multidisciplinary and international approach. Every student chooses a general specialisation from one of four research areas: destination development, professional meetings, experience tourism, or risk.

The first semester covers city tourism, providing an understanding of the role and importance of the tourism phenomenon in contemporary society. You will study how operative management can be conducted effectively in a tourism company, as well as how information can be used in the travel process and how new products and organisational models can be developed. After this, the focus is the growth of events and their impact on our rapidly changing societies. Finally, you will explore how tourist destinations can be planned and controlled using quality assurance systems.

The second semester focuses on the production of a Master’s dissertation, starting with a literature study on a specific research question and an exploration of research methodology, before moving to writing the dissertation itself.

Course design

You will be encouraged to work independently and perform in-depth analyses of personal and business travel, as well as of recreation activities in the local community. You will search for, analyse and critically examine quantitative and qualitative sources within tourism, as well as choosing and using relevant research methods. Teaching is conducted through lectures, seminars and supervision, and you will work both individually and on group projects. For your dissertation, you will design, present and defend a comprehensive scholarly work about one of the current issues in tourism research, as well as critically analyse another student’s dissertation.