Generations of farmers have harvest the outlying lands of Central Scandinavia for fodder and thus created a biological heritage and a traditional knowledge connected to this. This land use has given rise to the cultural and natural values in the landscape and we want to perceive these as something that could give an additional value also for the farmer.

The aim is to highlight in what way these values can be beneficial in marketing food stuffs and touristic experiences in these areas. During the project we will document cultural and natural values as well as different farmers' practical experiences of the use of these values in marketing. The purpose is then in collaboration with the farmers to develop a course concept on how the farmers will be able to create a better income for themselves. Amongst others will we work with the geographical and cultural origin of the products be studied in order to create a higher cultural and authenticity value. This project will be conducted in direct collaboration with those that are facing the harsh reality of the market.

The relevance of the project has recently been highlighted by the Norwegian government for the potential contribution of the project to meet key challenges for rural and less favoured areas.