9.15: Welcome and opening words

Session 1: Images and Public Diplomacy, Chair: Andreas

9.30-10.00: Göran Svensson, The history of Swedish public diplomacy, cultural exchange and nation branding – critique, mediation and institutional change

10:00-10:30: Louis Clerc, "Our people are the first ones we need to convince": national reactions to Finland's 1992 "international communication" report

10.30-11.00 Coffee

11.00-11.30: Kazimierz Musial, Science diplomacy for increasing regionness in the Baltic Sea area

11.30-12.00: Carl Marklund, Sweden is Fantastic! The Contested Image of Swedish Progressivism

12.00-13.00: Lunch

Keynote plenary: Tensions in Public Diplomacy, Chair: Göran

13.00-13.45: Beata Ociepka, Many Voices one Message? Public Diplomacy in Polarized Countries

13:45-14:30: Pawel Surowiec, ‘We, the People’: the Populist Interplay Between Inevitability and Eternity in Poland’s Public Diplomacy Narratives14.30-15.00: Coffee

Session 2: Media and public diplomacy, Chair: Per

15.00-15.30: James Pamment, Countering disinformation and hybrid threats

15.30-16.00: César Jimenez-Martinez, Between Soft Power and Media Power: Foreign Correspondents and their Role Shaping the Image of a Country Abroad

16.00-17.00: Final discussion