Strategisk ledning av tillämpat event- och turismprojekt, 30 högskolepoäng

1001, Strategisk Event och Projektplanering, 4 högskolepoäng

(Strategic Event and Project planning, 4 credits)

Kurslitteratur

Berridge, Graham. (latest edition). Event Design and Experience. Oxford : Butterworth-Heinemann. Web.

Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (latest edition). Events Management. Oxford: Butterworth-Heinemann.

Getz, Donald. (latest edition). Event Studies- Theory, Research and Policy for Planned Events. Abingdon, Oxon ; New York: Routledge, Print. Events Management Ser.

Page, S. J. & Connell, J. (latest edition). The Routledge Handbook of Events. and ProQuest. The Routledge Handbook of Events. London ; New York: Routledge. Web.

Tonnquist, B. (2018 eller senaste versionen). Projektledning. Stockholm: Sanoma förlag.

 

1002, Konceptutveckling och Strategisk Ledning av Projektgenomförande, 3,5 högskolepoäng

(Concept Development and Strategic Leadership in Project Implementation, 3,5 credits)

Kurslitteratur

Kankainen, A. (2003). UCPCD: User-Centered Product Concept Design Proceedings from Conference on Designing for user experiences, 1-13.

Keprowska, U. (2019). The Role of Event Marketing in Creating Tourist Experience. Scientific Papers of Silesian University of Technology, Organization and Management Series, 139, 193-200.

Köseoglu, M. A., Law, R. Okumus, F., Barca M. & Dogan I. C. (2019) Evolution of strategic management research lines in hospitality and tourism, Journal of Hospitality Marketing & Management, 28:6, 690-710.

Samuil, I., Caramidaru, I. & Ionica, A. (2019) The Emergence of Industrial Tourism in Post-Mining Closure Areas – Project Management Models and Local Practices MATEC Web of Conferences, 305, 00077 (2020) https://doi.org/10.1051/matecconf/202030500077 SESAM 2019, 1-7.

Sjanett De Geus, Greg Richards & Vera Toepoel (2016) Conceptualisation and Operationalisation of Event and Festival Experiences: Creation of an Event Experience Scale, Scandinavian Journal of Hospitality and Tourism, 16:3, 274-296.

Sutawidjaya A. H., & Nawangsari, L.C. (2020). Integrated Project Management Planning and Event Management in Service Industry Advances in Economics, Business and Management Research, Vol. 120, 58-62.

Tkaczynski, A. & Rundle-Thiele, S. (2020). Event Market Segmentation: A Review Update and Research Agenda. Event Management, Vol. 24, 277-295.

Ziakas V. (2010). Understanding an event portfolio: the uncovering of interrelationships, synergies, and leveraging opportunities, Journal of Policy Research in Tourism, Leisure and Events, 2(2), 144-164.

Ziakas, V. (2019). Issues, patterns and strategies in the development of event portfolios: configuring models, design and policy, Journal of Policy Research in Tourism, Leisure and Events, 11(1), 121-158.

Referenslitteratur

Szatek, Aleksander (2011). Konceptstyrd Utveckling: Förnyelse Av Produkter, Tjänster Och Marknader. Lund: Studentlitteratur.

 

1003, Praktiskt Projekt, 22,5 högskolepoäng

(Applied Project, 22,5 credits)

Kurslitteratur

Egenvald litteratur.

Referenslitteratur

Tonnquist, B. (2018 eller senaste versionen). Projektledning. Stockholm: Sanoma förlag.