Introduktionskurs i affärsengelska, 7.5 högskolepoäng
Giltig fr.o.m.: | HT2021 |
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Giltig t.o.m.: | HT2021 |
Beslutsdatum: | 2021-04-28 |
Beslutad av: | Ämnesrådet i Engelska |
● Arroyo-Almaraz, I. and Mamic, L.I., 2017. Advertising in Western Europe: The influence of digital media and sustainability. In: Global advertising practice in a borderless world. Oxon: Routledge. pp. 99-113.
● Bilby, J., Sinha, K. 2017. China: unique approaches to advertising in a globalising world. In: Global advertising practice in a borderless world. Oxon: Routledge. pp. 192-207.
● Brieger, N. 2011. Collins English for Business: Writing. London: Harper Collins. (124 pages)
● Louhiala-Salminen, L. (2011) Professional Communication in a Global Business Context: The Notion of Global Communicative Competence. IEEE transactions on professional communication. Volume 54(3): 244-262.
● Olatunji, R. W. 2017. Advertising cultures and global influences in sub-Saharan Africa: Nigerian, South African and Kenyan models. In: Global advertising practice in a borderless world. Oxon: Routledge. pp. 127-143.
Additional materials will be provided by the teacher. (ca 100 pages)
Reference literature:
● Brieger, N. & Sweeney, S. 2011. Business Grammar and Practice. London: Harper Collins.