Litteratur

Introduktionskurs i affärsengelska, 7.5 högskolepoäng

Giltig fr.o.m.: HT2021
Giltig t.o.m.: HT2021
Beslutsdatum: 2021-04-28
Beslutad av: Ämnesrådet i Engelska

●     Arroyo-Almaraz, I. and Mamic, L.I., 2017. Advertising in Western Europe: The influence of digital media and sustainability. In: Global advertising practice in a borderless world. Oxon: Routledge. pp. 99-113.

●     Bilby, J., Sinha, K. 2017. China: unique approaches to advertising in a globalising world. In: Global advertising practice in a borderless world. Oxon: Routledge. pp. 192-207.

●     Brieger, N. 2011. Collins English for Business: Writing. London: Harper Collins. (124 pages)

●     Louhiala-Salminen, L. (2011) Professional Communication in a Global Business Context: The Notion of Global Communicative Competence. IEEE transactions on professional communication. Volume 54(3): 244-262.

●     Olatunji, R. W. 2017. Advertising cultures and global influences in sub-Saharan Africa: Nigerian, South African and Kenyan models. In: Global advertising practice in a borderless world. Oxon: Routledge. pp. 127-143.

 

Additional materials will be provided by the teacher. (ca 100 pages)

Reference literature:

●     Brieger, N. & Sweeney, S. 2011. Business Grammar and Practice. London: Harper Collins.