The Tourist Company, 7.5 credits
(Turistföretaget, 7,5 högskolepoäng)
| Course code | 1047TR |
|---|---|
| Subject area | Tourism and Recreation Studies |
| Main field of study | Tourism Studies |
| Progressive specialisation | G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements) |
| Academic school | School of Natural Sciences, Technology and Environmental Studies |
| Disciplary domain |
Social sciences 100%
|
| Grading scale | AF |
| Education cycle | First-cycle (Bachelor) |
| Course level | B |
| Language of instruction | English |
| Valid from | Autumn semester 2018 |
Validation
This course syllabus was validated by the Management Board of the School of Natural Sciences, Technology and Environmental Studies at Södertörn University on 2018-04-23 according to the stipulations in the Higher Education Ordinance.
Entry requirements
30 credits in Social Sciences or Humanities and English B (intermediate level), or the equivalent
Learning outcomes
On completing the course, the student is able to:
- describe the characteristics of a tourist company from a service perspective.
- analyse how external conditions in a city destination may influence tourist entrepreneurship and how the tourist companies operate in a changing industry structure.
- identify different types of tourism markets and analyse if these can be influenced by individual tourist companies.
- design a tourist segmented market survey, resulting in a written marketing plan for a tourist company's marketing and product launches.
- develop a service management system which can be used in a tourist company from an entrepreneurial small business perspective.
- critically examine and evaluate tourist companies' influence on society from a sustainable perspective.
Course content, modules and examinations
The course is designed from a service management perspective, emphasising marketing and organisation. Initially, characteristics of a travel service are discussed, as well as how they influence the management and operations of a tourist company. In the area of marketing, markets, distribution, market plans, marketing activities etc. are studied. In the area of organisation, company culture, business types, management principals, service meetings, employees’ motivation, etc., are studied. Furthermore, external factors such as changes to industry structure and general IT developments are covered. Finally, aspects of effective small business entrepreneurship are highlighted, such as business ability and entrepreneurial spirit.
1001, The Tourist Company, assignments, 3 credits
(Turistföretaget, uppgift, 3 högskolepoäng)
Grades permitted: AF1002, The Tourist Company, Written Examination, 4.5 credits
(Turistföretaget, skriftlig tentamen, 4,5 högskolepoäng)
Grades permitted: AFCourse design
Lectures, seminars and group work.
Examination format
1001, The Tourist Company, assignments, 3 credits
- written assignment of group work
- oral presentation in groups
- participation in seminars
At most one (1) missing seminar occasion can, in consultation with the course coordinator, be compensated for via an individual written assignment.
1002, The Tourist Company, Written Examination, 4,5 credits
- written examination
The grading criteria are distributed prior to the start of a course or module.
If a student has a certificate from Södertörn University for compensatory support, the examiner has the right to decide on an adapted examination or alternative form of examination in accordance with Södertörn University's regulations.
Restrictions on accreditation
The course may not be accredited as part of a degree if the contents are partly or wholly the same as a course previously taken in Sweden or elsewhere.
Other stipulations
Following the Vice-Chancellors decision on internationalization and grade scale at Södertörn University College (dnr: 1148-1.1.2-2018), this syllabus replaces the syllabus with course code 1040TR, with the difference that the grade system has been updated. The syllabus is determined through special order (dnr: 1776-2.1.1-2018).