As a researcher and consultant, I work on projects involving behavioral insights, socio-economic analyses, and policy analysis. I aim to answer the questions: What is good for society, and how do we achieve it? A particular focus is on energy issues and energy efficiency.

Academic articles:
Bali Swain, R., Karimu, A & Gråd, E. (2022). Sustainable development, renewable energy transformation and employment impact in the EU. External link. International Journal of Sustainable Development & World Ecology. Vol. 29 (8). pp. 695-708.

Gråd, E., Tinghög, G & Erlandsson, A. (2021). Do nudges crowd out prosocial behavior? External link. Behavioral Public Policy, pp. 1-14. doi:10.1017/bpp.2021.10

Gråd, E. (2021). Nudges, Prosocial Preferences & Behavior: Essays in Behavioral Economics External link., Södertörn University, Department of Economics

Working papers (selection)
Gråd, E., Rapanos, T., Bali Swain, R. & Ranganathan, S. (2024). Long-term morality effects of behavioral interventions in networks. Under review.

Gråd, E., Andersson, P. & Wahlström, Å. (2024). Perceived Energy Poverty, Determinants and Consequent Behavioral Responses. Work in progress

Gråd, E., Edenbrandt, A. & Eriksson, A. & Rommel, J. (2024). Realtor forecasting accuracy on homebuyers preferences for energy efficiency. Work in progress.

Gråd, E. & Tinghög, G. (2024). Understanding the determinants of preferences for digital retail: the role of self-control and digital literacy. Under review.

Gråd, E., Västfjäll, D. & Tinghög, G. (2024). Attitudes toward personalised consumer-facing AI in retail: Acceptance, affect and other attitudes. Work in progress.

Other reports (selection)
Gråd, E., Lindhjem, H., Jacobsen, JB., Eriksson, A., Åström, S., Karttinen, E., Baumert, N. & Fromberg, C. (2024). Policy measures to compensate for increasing costs of energy: Impacts on equity, climate, and the environment. External link. Nordic Council of Ministers

Gråd, E., Mars, K., Guldborg Hansen, P., Beg Katholm, C. & H Farsø Prag (2024). Green nudges in Nordic cities: Increasing the use of reusable cups External link.. Nordic Council of Ministers

Hammar, M., Åström, S., Eriksson, A., Gråd, E., Karltorp, K., Rootzén, J., Stafsing, L. & Steen, L. (2022). Styrmedel för ökad efterfrågan på klimateffektiva produkter: Stöd för transformativ omställning inom basmaterialindustrin External link.. Naturvårdsverket

Hammar, M., Åström, S., Eriksson, A., Gråd, E., Karltorp, K., Rootzén, J., Stafsing, L. & Steen, L. (2022). Analys av påverkan från EU-förslag för omställningen inom svensk industri: För industrin relevanta delar av kommissionens nya gröna giv och lagstiftningspaketet Fit for 55 External link.. Naturvårdsverket

Additional reports: see Google Scholar External link.