Pamela Schultz Nybacka

Pamela Schultz Nybacka


Senior Lecturer

Senior Lecturer in Business Studies; researcher; Head of the Librarianship programme at Södertörn University, and Head of Publishing Studies at Stockholm University.

+46 8 608 41 31 +4686084131

Historical and Contemporary Studies


My research is about different aspects of culture, economy and criticism, especially in the contexts of books, libraries and art in public spaces and consumer culture. This research corresponds well with my educational background in the Humanities and in Business Administration. My Ph.D. thesis, “Bookonomy. The Consumption Practice and Value of Book Reading” (2011), explored whether and to what extent book reading can be viewed with economic lenses as a form of consumption. At Södertörn University I am Lecturer in Business Administration at the School of Historical and Contemporary Studies and Head of the Librarianship programme. I am also Head of the Publishing Studies programme at Stockholm University (Department of History).

One of my key interests is the relationship between academia and its societal context. As a consultant researcher I have conducted evaluations and followed projects within both the cultural, higher education and library sectors. Since 2018 I am founder of The Swedish Romance Academy in collaboration with well-renowned book industry representatives. I view academic education, research and societal collaboration in terms of a dynamic whole.

DiVA (Digitala Vetenskapliga Arkivet) is Södertörn University's system for digital publishing and for registering publications produced by researchers, teachers and students.