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Service management in a tourist company


The Tourist Company

7.5 credits




This course adopts the perspective of service management, covering the characteristics of a travel service. It also studies markets, distribution, market plans, marketing activities, as well as company culture, business types, management principals, service meetings, employee motivation and external factors for the tourist company.

Information for exchange students

This course is also open for exchange students. Application information for exchange students.

Social issues to work with in the future

We have linked our educations to the UN's 17 global goals for sustainable development. These are goals that you can get tools to work with in the future:

Good health and well-being Good health and well-being
Industry, innovation and infrastructure Industry, innovation and infrastructure
Sustainable cities and communities Sustainable cities and communities
Responsible consumption and production Responsible consumption and production
Climate action Climate action
Peace, justice and strong institutions Peace, justice and strong institutions

Want to know why you should study at Södertörn University? Find out here.

Travel consultant, communications officer or hotel manager? Tourism Studies will give you skills that are in demand on a growing labour market. There is a need for knowledge of urban tourism in both the visitor industry (hotels, travel agencies, event companies, etc.) and in the public sector. Studying Tourism Studies provides expertise in management, destination planning and marketing, concept development for attractions, and skills in communication and service and bookings. Tourism Studies giver you important knowledge for a range of professional roles. During your studies, you will gain insight into both the scope and opportunities of the industry. There are many opportunities available, and positions held by former students include hotel managers, marketers and frontline staff at hotels, travel consultants for travel companies, communications officer at tourist offices, web editors or social media specialists at large tourism companies, as well as destination developers and event managers. The academic study of Tourism Studies also provides sold knowledge in investigation, analysis and writing reports. These are necessary skills for specialist positions and higher positions in the industry. Read about research in this subject
Theory and practical exercises for service management at a tourist company Are you interested in how a tourist company manages its services? This course emphasises marketing and organisation in these companies from a service perspective. You will analyse how the external conditions of a city destination may influence tourist entrepreneurship and how the tourist companies operate in a changing industry structure, as well as identifying different types of tourism markets and analysing whether these can be influenced by individual tourist companies. More practically, you will design a segmented market survey, resulting in a written marketing plan for a tourist company’s marketing and product launches, and also develop a service management system which can be used in a tourist company from an entrepreneurial small business perspective. Course design The course is taught through lectures, seminars and group work, and is assessed through assignments and written examination.
Growing industry and labour market People are travelling more, the number of destinations is increasing and the tourism industry is expanding. Tourism Studies will give you skills that are in demand on a growing labour market. You will gain insight into the role of tourism and travel for the individual, but also for society and societal development. Tourism Studies covers players in the travel industry as well as travellers. You will learn how businesses and organisations in the tourism industry are run through hospitality management, what the visitor industry is like and what funding may be available from the public sector. You will also learn about how visitors, tourists and business travellers experience, work and receive services when they travel. Visitors and tourism have economic, cultural and societal impacts, as well as an obvious environmental impact. The subject links to issues around sustainable societal development, because the visitor and tourism industries can contribute to the development of a better society. This could be done through the creation of attractive conditions in urban and rural areas, a sustainability perspective on tourism’s impact on the climate, or companies working responsibly for individuals and society. At Södertörn University, Tourism Studies focuses on urban tourism, with particular emphasis on areas such as hospitality management, experiential tourism and sustainable destinations. It has close links to the industry through job fairs, placements and guest lectures.