Are you interested in how a tourist company manages its services? This course emphasises marketing and organisation in these companies from a service perspective. You will analyse how the external conditions of a city destination may influence tourist entrepreneurship and how the tourist companies operate in a changing industry structure, as well as identifying different types of tourism markets and analysing whether these can be influenced by individual tourist companies. More practically, you will design a segmented market survey, resulting in a written marketing plan for a tourist company’s marketing and product launches, and also develop a service management system which can be used in a tourist company from an entrepreneurial small business perspective.

Course design

The course is taught through lectures, seminars and group work, and is assessed through assignments and written examination.