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Strategic management and organisation of tourist organisations


Tourism Management

7.5 credits

This course covers different perspectives on tourism management, providing basic knowledge about how tourist organisations can be organised and controlled. Management strategies are discussed on the basis of different tourist organisations’ overall goals. External issues, such as risks, globalisation and travel trends, are also examined.

Information for exchange students

This course is also open for exchange students. Application information for exchange students.

Social issues to work with in the future

We have linked our educations to the UN's 17 global goals for sustainable development. These are goals that you can get tools to work with in the future:

Good health and well-being Good health and well-being
Industry, innovation and infrastructure Industry, innovation and infrastructure
Sustainable cities and communities Sustainable cities and communities
Responsible consumption and production Responsible consumption and production
Climate action Climate action
Peace, justice and strong institutions Peace, justice and strong institutions

Want to know why you should study at Södertörn University? Find out here.

Travel consultant, communications officer or hotel manager? Tourism Studies will give you skills that are in demand on a growing labour market. There is a need for knowledge of urban tourism in both the visitor industry (hotels, travel agencies, event companies, etc.) and in the public sector. Studying Tourism Studies provides expertise in management, destination planning and marketing, concept development for attractions, and skills in communication and service and bookings. Tourism Studies giver you important knowledge for a range of professional roles. During your studies, you will gain insight into both the scope and opportunities of the industry. There are many opportunities available, and positions held by former students include hotel managers, marketers and frontline staff at hotels, travel consultants for travel companies, communications officer at tourist offices, web editors or social media specialists at large tourism companies, as well as destination developers and event managers. The academic study of Tourism Studies also provides sold knowledge in investigation, analysis and writing reports. These are necessary skills for specialist positions and higher positions in the industry. Read about research in this subject
Stakeholder perspectives on professional management in the tourism system This course examines different aspects of professional management in the tourism system from different stakeholder perspectives using a sustainable approach. You will learn about different types of management strategies that are consistent with a tourist organisation’s goals and how these could be applied in the organisation. During the course, you will study a tourist company and analyse the management processes within the framework of a service management system. These management processes are then integrated with the company’s role in a tourist product’s entire value chain, in which other companies also participate. Using the methodology you acquire on the course, you will investigate and analyse a tourist destination and its management, presenting the results in a plan for destination management and control. This plan is then analysed from the perspective of sustainability, discussing the plan’s impact on the tourist destination and how this impact can be managed, which is presented in a consequence and action plan for the destination. You will also study external issues, such as risks, globalisation and travel trends, and how they influence the management of tourist destinations. Course design The course consists of lectures, seminars and group work, and is assessed through a written group report, your individual written report, oral presentations and your participation in the seminars.
Growing industry and labour market People are travelling more, the number of destinations is increasing and the tourism industry is expanding. Tourism Studies will give you skills that are in demand on a growing labour market. You will gain insight into the role of tourism and travel for the individual, but also for society and societal development. Tourism Studies covers players in the travel industry as well as travellers. You will learn how businesses and organisations in the tourism industry are run through hospitality management, what the visitor industry is like and what funding may be available from the public sector. You will also learn about how visitors, tourists and business travellers experience, work and receive services when they travel. Visitors and tourism have economic, cultural and societal impacts, as well as an obvious environmental impact. The subject links to issues around sustainable societal development, because the visitor and tourism industries can contribute to the development of a better society. This could be done through the creation of attractive conditions in urban and rural areas, a sustainability perspective on tourism’s impact on the climate, or companies working responsibly for individuals and society. At Södertörn University, Tourism Studies focuses on urban tourism, with particular emphasis on areas such as hospitality management, experiential tourism and sustainable destinations. It has close links to the industry through job fairs, placements and guest lectures.