Travel consultant, communications officer or hotel manager? Tourism Studies will give you skills that are in demand on a growing labour market. There is a need for knowledge of urban tourism in both the visitor industry (hotels, travel agencies, event companies, etc.) and in the public sector. Studying Tourism Studies provides expertise in management, destination planning and marketing, concept development for attractions, and skills in communication and service and bookings. Tourism Studies giver you important knowledge for a range of professional roles. During your studies, you will gain insight into both the scope and opportunities of the industry. There are many opportunities available, and positions held by former students include hotel managers, marketers and frontline staff at hotels, travel consultants for travel companies, communications officer at tourist offices, web editors or social media specialists at large tourism companies, as well as destination developers and event managers. The academic study of Tourism Studies also provides sold knowledge in investigation, analysis and writing reports. These are necessary skills for specialist positions and higher positions in the industry. Read about research in this subject
Methods, models, tools and good practice for event management The overall objective of this course is for you to be able to understand, select and apply a set of established theories, methods, models, tools and good practices, in order to complete event management projects, tasks and challenges in appropriate ways. You will learn to describe and discuss various stages of event management, such as idea generation, design, product development, planning, coordination, production, delivery, follow-up and evaluation, as well as to analyse and describe elements of an event such as management, people, administration, product, financing, marketing, sales, sustainability, risk and quality. You will identify and analyse the challenges and opportunities faced by event companies and suggest problem-solving solutions. Theoretical elements of the course are illustrated with practical examples and case studies, and you will also plan a real or fictive event and/or analyse a real event project. This gives you the opportunity to select and apply appropriate analytical tools and planning methods for event and project management, and to create an event plan based on a sustainable social perspective. The course thus provides a basis for the review and discussion of event and project management’s value-creating effects for the event company and the consequences for the event’s surroundings. Course design The course is based on lectures, seminars, project meetings and is examined through a written group report, seminar participation, the oral presentation and response to a peer review of your project, as well as the peer review of another group’s project work.
Growing industry and labour market People are travelling more, the number of destinations is increasing and the tourism industry is expanding. Tourism Studies will give you skills that are in demand on a growing labour market. You will gain insight into the role of tourism and travel for the individual, but also for society and societal development. Tourism Studies covers players in the travel industry as well as travellers. You will learn how businesses and organisations in the tourism industry are run through hospitality management, what the visitor industry is like and what funding may be available from the public sector. You will also learn about how visitors, tourists and business travellers experience, work and receive services when they travel. Visitors and tourism have economic, cultural and societal impacts, as well as an obvious environmental impact. The subject links to issues around sustainable societal development, because the visitor and tourism industries can contribute to the development of a better society. This could be done through the creation of attractive conditions in urban and rural areas, a sustainability perspective on tourism’s impact on the climate, or companies working responsibly for individuals and society. At Södertörn University, Tourism Studies focuses on urban tourism, with particular emphasis on areas such as hospitality management, experiential tourism and sustainable destinations. It has close links to the industry through job fairs, placements and guest lectures.