Developing city tourism for a diverse world

Program

Tourism Studies: Master Programme

60 hp

HT2019

100%

Campus

This one-year Master’s programme focuses on city tourism and its ability to build bridges between individuals, different groups and countries in a multicultural world. It examines destination development, professional meetings, experience tourism and risk related to city tourism, and conditions, motivations and trends in travel and tourism.

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Destination development, risk assessment, event planning or academic research? After you have completed the Master’s programme, potential career paths include: destination development in urban and rural environments; planning, selling and conducting professional meetings in the meetings industry; the public’s experience of visitor attractions in city centres; and risk and safety aspects of the tourism industry. There are many career opportunities in the expanding tourism industry if you are well-qualified in tourism, as well as in closely linked industries, depending on your interests and focus. The programme also provides a good basis for future research in the field of tourism, thanks to the in-depth knowledge it provides about vital contemporary issues in tourism. Read about research in this subject
A holistic, multidisciplinary perspective on a major industry The Master's programme has a multidisciplinary and international approach. Every student chooses a general specialisation from one of four research areas: destination development, professional meetings, experience tourism, or risk. The first semester covers city tourism, providing an understanding of the role and importance of the tourism phenomenon in modern society. You will study how operative management can be conducted effectively in a tourist company, as well as how information can be used in the travel process and how new products and organisational models can be developed. Finally, you will explore how tourist destinations can be planned and controlled with the help of a quality assurance system. The second semester focuses on the production of a Master’s dissertation, starting with a literature study on a specific research question and an exploration of research methodology, before moving to writing the dissertation itself. Tourism Studies: City Tourism, 30 credits Tourism Studies, Master''s Dissertation, 30 credits Course design You will be encouraged to work independently and perform in-depth analyses of personal and business travel, as well as of recreation activities in the local community. You will search for, analyse and critically examine quantitative and qualitative sources within tourism, as well as choosing and using relevant research methods. Teaching is conducted through lectures, seminars and supervision, and you will work both individually and on group projects. For your dissertation, you will design, present and defend a comprehensive scholarly work about one of the current issues in tourism research, as well as critically analyse another student’s dissertation.
A holistic, multidisciplinary perspective on a major industry As a phenomenon, tourism is nothing new; it has existed in different forms in different civilisations over the ages. It has become an object of study, and is expanding both as an industry and as an academic subject. People’s leisure opportunities have increased and their demands have become increasingly sophisticated, with tourism now being one of the world’s most expansive industries. Tourism and related businesses employ increasing numbers of people, so work-oriented academic knowledge has become more and more in demand on the labour market – both for new employees and those already in work. This Master’s degree takes city tourism as its starting point and has a multidisciplinary approach. It differs from undergraduate studies due to its links to current research, the independent work you are expected to perform and its in-depth analysis of tourism. Are you interested in critical examination of the future role, influence and effects of tourism? This programme analyses and explores the development of tourism and its effects on nature, the economy, the labour market, cultural heritage, services to the community and the business community, providing a good basis for either employment or further research.