Why this programme?

A holistic, multidisciplinary perspective on a major industry

Tourism has grown continuously after World War Two, except during crises such as global financial crises, wars, pandemics and terror. People’s leisure time and business travel have increased and their demands have become increasingly sophisticated, with tourism now being one of the world’s most expansive industries. Tourism and related businesses employ increasing numbers of people, so work-oriented academic knowledge is increasingly in demand on the labour market – both for new employees and those already in work. However, more effort is needed to encourage sustainable tourism and the industry needs more skilled employees to work with this issue at all levels.

This Master’s degree takes city tourism as its starting point and has a multidisciplinary approach. It differs from undergraduate studies due to its links to current research, the independent work you are expected to perform and its in-depth analysis of tourism. Are you interested in critical examination of the future role, influence and effects of tourism? This programme analyses and explores the development of tourism and its effects on nature, the economy, the labour market, cultural heritage, services to the community and the business community, providing a good basis for either employment or further research.